WHAT WE DO

At Unity Agency, we believe in the transformative power of connection.

Founded by Wisteria Chen, who brings over a decade of experience navigating bilingual and cultural dynamics, paired with a deep understanding of the marketing landscapes in Sydney's events, entertainment, and hospitality industries targeting the Chinese market. Unity Agency was born from a question raised during these moments: Why not help local businesses connect with one of the world’s most influential and fast-growing consumer segments—the Chinese market?

Unity Agency specialise in bridging the gap between local businesses and the Chinese audience. Through culturally tailored strategies, innovative campaigns, and bilingual expertise, Unity Agency is your trusted partner in connecting authentically, resonating deeply, and building lasting relationships with the Chinese audience.

At Unity Agency, we work closely with our clients to seamlessly connect their businesses with the Chinese market—transforming initial strategies into measurable results. Leveraging our deep cultural understanding and bilingual expertise, we redefine marketing and advertising by delivering innovative, tailored solutions designed exclusively for the Chinese audience.

From strategic content creation to culturally tailored campaigns, we help local businesses build authentic connections with one of the world’s most influential and fast-growing consumer segments. Our mission is to empower your brand to cultivate meaningful relationships, drive engagement, and achieve sustainable growth in an increasingly globalised marketplace.